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How Should Retailers Layout Their Plan in New Retail Era

2019-07-03

Nowadays, 18th June is called "online shopping carnival", which means consumers will crazily go online shopping on that day. Surprisingly, a well-known retail giant opened a new retail store for the first time at Hangzhou on that day this year. 

Currently, online shopping has become a shopping trend in our society, whether new retail stores could retain old customers and attract more new customers under such a competitive environment? However, it aroused our reflection that a host of customers gathered and even made long queues and retailers needed to double replenish their commodities at the opening day.

Telpo-How Should Retailers Layout Their Plan in New Retail Era



Deploying a specific plan, making online shopping drive offline shopping development.

The online big data accumulated by every merchant can help them select the high-quality products that have already been tested by consumers, assisting them to make the first round filtrating for offline consumers in advance, which will also solve the problem of those customers who have selection difficulty.


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Secondly, the new retail store can divide the characteristic area of the store according to the surrounding places and environment located at their business area, and further introduce intelligent technology service such as self-service ordering machine, face recognition payment and so on to enhance user experience. In this way, the new retail stores can not only form a better interaction with the surrounding consumer groups but also stimulate their consumption desire, creating a positive effect for new retail stores.


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Exploring new models in an all-round way

It is essential for merchants to make comprehensive research and construct a  multifunctional system as doing a user operation such work if they need to transform their sales model from online shopping to offline shopping. Nowadays, the single online market channel can no longer fully meet consumers' requirements. Compared with the 24-48-hour service cycle of online stores, the 30-minute accessible cycle of offline stores will become consumers' new favor. Under such backdrop, new retailers can pay their attention at service content and form and make a scene layout, eventually creating a new experience place for consumers.


Telpo self-service ordering machine TPS700, supporting new retail development

Telpo self-service ordering machine TPS700 supports Android5.1and above, equipped with the industrial-grade main board, stable and smooth performance. The 21.5-inch high definition touch screen enables consumers to directly click the commodities on that screen. There is also included smart camera inside the machine, supporting customers to make a self-completed code scanning payment, and NFC payment. 


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The Self Service Kiosk Telpo TPS700


Consumers only need to choose their favorite payment method and point at the corresponding device, then they can successfully and easily complete the payment when they finish their choosing and ready to pay for them, which will save queuing and waiting time for consumers. By the way, as the machine containing a thermal printer, thus if a customer requires a receipt, they could print and keep it.


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Based on intelligent technology as an entrance, it will connect businesses and consumers together. Businesses can accurately grasp consumers' shopping requirements and then conduct precise marketing to them. Whereas, each consumer can enjoy their own special VIP service and make them have a consumption feeling like treating at home, thus further promote intelligent consumption.


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If e-commerce layout is the first part of retail development, then new retail may be the second part. No matter from the perspective of making a convenient consumption for consumers, or promoting the whole industry to operate efficiently at the business system, the new retail with online and offline linkage as the core will become a new industry trend. Telpo will stick to improve its technology and contribute itself to the development of new retail stores.

 

Keywords: shopping, new retail, online, offline, intelligent technology, self-service, Telpo


Brief Introduction: Founded in 1999, Telpo is a professional smart terminals' provider and ODM service expert, covering the point-of-sale (POS) terminals, biometric fingerprint device, face recognition device, self-service kiosk, etc. Telpo has served for over 1000 customers abroad, including the platform operators, banks, software vendor, association, technology companies and even governments organizations. Telpo adheres to R&D and innovation, in order to provide more intelligent hardware for global partners.



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